I’ve been interested lately in Pinterest. You know, the aspirational site where you can make “boards” of the stuff that interests you. Some have called it a kind of pink collar ghetto. I liken it to those teen-girl collages we used to make on our cave bedroom walls back in the Stoned Age of the 1970’s. Some of you elite followers remember the Love’s Blue Jeans/Baby Soft decals we used to stick on our mirrors along with memorable quotes. My reason for visiting Pinterest was to try to broaden my tech horizons with something more visual. Little did I know it was a vast collection of Food and Design porn that could send me down the rabbit hole for hours.
But it is becoming my guilty pleasure, and another way to keep my finger on the pulse of popular culture. One of my boards is about memes…. I did enjoy the whole “Texts From Hilary” phenomenon a while back, and I’ve always subscribed to the “Keep Calm and Carry On” stiff-upper-lip, greatest generation British philosophy. But there may be some choppy waters ahead for Pinterest: is it legal to “pin” other folks’ work without copyright/attribution? Yes, each pin does have its original source credited and linked, but with over 11M users you can extrapolate how many times an image is viewed or used. The biggest reason I’m not on Facebook is the thorny issue of FB owning my content so this issue does lurk in the back of my mind while I troll the pictures of cinnamon buns and dream libraries. For now there is no advertising on Pinterest, but I anticipate investors will start to push for ways to monetize all the traffic and publicity over the site soon enough. … in the meme-time, I shall go forth and pin.